It's Hard to be Julia
Tuesday, November 30, 2010 at 10:37PM
Will Hutchens in advertising, coffee, marketing

I think I’m in the wrong line of work. Reportedly, Julia Roberts pulled in a million plus for shooting an ad for Lavazza’s automatic espresso machine—without saying anything. All she does is sip an espresso and smile. Here's the commercial—Don’t worry if you don’t understand what the Italian actors are saying. From the look on her face, I don’t think Julia does either.

Apparently she really does have a million dollar smile. That means that mine ought to be worth at least a cup of coffee (maybe even a vacuum pot). I think I’ll have my agent call Lavazza’s marketing department. . .

In other celebrity coffee endorsement news, George Clooney and John Malkovich team up to sell Nespresso.

A longer version of the ad is here. George and John aren't doing so badly for themselves either.

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