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Today in the Oregonian’s A&E section, there was an article titled “Non-Foodie's Food Guide.” The article had a tone that mocked Portland’s “foodies,” people who have a reputation for eating only local, organic foods at non-chain restaurants. The article implied that foodies don’t go to the same places where ‘normal’ eaters go.
In addition to food, the article talks about coffee too, comparing some of the more well-known Portland roasters (like Stumptown) to Dutch Bros Coffee, a Grants Pass-based chain. The author implies that Dutch Bros. comparable coffee and more friendly service than Stumptown. One of the Dutch Bros. franchise owners is quoted as saying “We’re trying to be a blue-collar stop. We call our big coffee a ‘large.’” (That quote reminded me of my time working at Starbucks. Once in a while, people would come into Starbucks and tell me they wanted a medium coffee but they didn’t “know how to say grande, or whatever you say here.” I used to smile and explain that I understood English too.)
The piece has received a lot of attention and comments from readers today. On one side, there are people that say “That’s right! Foodies are rich snobs who eat overpriced food and drink overrated coffee!” and there are others that say “Why would anyone go to the chains? Their stuff is garbage!” The third type of comments are those that ask “Who cares? Most of us like to go wherever we can get good food and drink at prices we can afford, and by writing this article the Oregonian is just trying to create conflict where there really is none.” I agree with the third type of comments.
However, I can imagine some of you thinking when I write about a coffee’s fruit notes and smooth finishes, it seems pretty ridiculous. In some ways I agree, but it’s not that bad if you think about coffee like if it were music. I’ll try to explain what I mean: