Search CPDX

Coffee News and Information
Tags
ABWG adventure advertising AeroShot airplanes ambition America Angel-in-us art Australia bakery barista barista championship baristas basketball beer Beijing birds blogging bonk book book review Boston bravery Brazil brewing methods Briggo buildings bus station business cafe cafe review Cafe Show caffeine caffepdx cappuccino Case Study celebrations censorship championship cheese China Chinglish class Coava coffe coffe shop coffee coffee book Coffee Fest coffee review coffee shop coffee shops coffee tour community competition contest courage create culture cupping cups dating Datong Dayton decaffeinated decisions diversion dreams driving dunkin' eating economics economy education entrepreneurship environment espresso ethics exercise family farming five questions flowers food Fox News freelancing friends funny goals Godin graffiti Great Wall green coffee Greyhound grinders Guillebeau guitar hacking Happy Cup harmony harvest Heart heat HFC history holidays hood river hostel how to brew how to roast humbug humor iced interview Italy Johns Landing judging junk food keep it weird kid-friendly kind strangers Kobos Korea languages latte life links love marketing Massachusetts mead Milletto MIlstead MistoBox Mongolia Trip music new perspectives new year news Nicaragua non-conformity Nossa Familia nutrition NWRBC obesity pastries PDX people persistence philosophy picture pictures poetry politics Portland power presentation private equity quality rain Ralph Waldo Emerson rant restaurants reuse review Ristretto roaster roasting running San Francisco SCAA SCAA 2012 Seattle self-reliance Seoul service shakerato shopping single origin sivers Smyth snow social media society sounds specialty coffee Starbucks Steampunk Sterling Coffee Stumptown subscription suburb success sustainability Tacoma tasting tea technology Torque tour traffic travel traveling Trust30 USBC Vancouver varietals videos wandering water WBC weather whisky wine winter work writing
This form does not yet contain any fields.

    Connect and Share

    Follow CaffeinatedPDX on Twitter facebook button

    Archive
    Tweet, tweet...
    « Creating a better way to go: FoamAroma | Main | Espresso Jell-O Shots? hmm…. »
    Tuesday
    Aug212012

    You serve what? (a lesson in expectation management)

    Most cafés hang a sign in the window near the door telling customers what brand of coffee they sell, but not all. The other day I visited an unfamiliar shop in Downtown Portland that was tight-lipped about its coffee.  

    “What kind of espresso do you have?” I asked the barista.

    You would have thought I asked her for her phone number. She shot me a look that told me not to ask stupid questions. “It’s store-bought,” she replied, curtly.

    Now it was my turn to give her a look—a puzzled one. In all the cafés I have visited, this was the first time someone said an espresso was “store-bought.”

    Confused, I sputtered, “Any…particular store?”

    She looked at me coolly and said, “It’s from Cash and Carry. Do you want one shot or two?”

    “One, thank you.”

    Inwardly, I dreaded the first sip of the espresso, but to my surprise, it was drinkable. While the coffee would not stand out in a tasting competition, it did not have any off-flavors or obvious defects. Considering the circumstances, I was satisfied. Never underestimate the power of low expectations.

    PrintView Printer Friendly Version

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>