MistoBox – An easier way to find your favorite coffee

Each year, when the rains return to the Northwest, Portlanders hunker down, mug in hand, trying to stay dry while dreaming longingly about next year’s sunshine. To lessen the impact of the grayness, we medicate (er, indulge) ourselves with large quantities of coffee. Some people make their coffee at home, while others frequent their favorite café(s).

Fortunately, Portland’s variety of roasters and cafés is unsurpassed, meaning we never have to get bored drinking the same coffee over and over. In fact, we could probably drink a different coffee every day of the year without repeating ourselves.

That said, some people still want to try coffees from other cities or regions. For these coffee adventurers, the question is, where do you start looking? One place to begin your search would be the website of a new company called MistoBox. MistoBox is making it a little easier for you to sample coffees from around the country without ever leaving your city.

If you sign up with Misto Box, a “delightful” box arrives at your door at the beginning of every month, carrying four different samples of whole bean coffees from roasters around the country, from the Pacific Northwest (Portland’s Water Avenue Coffee is one) to as far away as Tennessee (for now—the company is continually adding more roasters to its lineup). The samples are small—1.5oz.-2oz., so you don’t have to worry about getting too much of a coffee that is not your favorite. If you especially enjoy one (or more) of the coffees inside the box, you can order a full-size bag of the beans from the MistoBox website. Customers earn points that can be redeemed for free coffee and other merchandise.

Samantha Meis and Connor Riley founded the company in January 2012 while they were finishing up their education at the University of Arizona. They created a Kickstarter campaign to help fund the company and once they reached their funding goal, took off like a caffeinated wildcat (pun-metaphor intended). I caught up with Samantha and asked her a few questions about the new venture (some answers have been edited for clarity).

Caffeinated PDX: Tell me a little bit about yourself and how you got interested in coffee. 

Samantha Meis: I’m originally from a small city in Iowa where, as you could have guessed it, we didn’t have many options for drinking fresh roasted coffee. Actually, we didn’t have any options. My interest in coffee didn’t really start until I left for college in Tucson, Arizona. As it goes, coffee started out as a necessity for me, pulling me through some long all-nighters. Soon, I was visiting a local roasters’ shops daily, experimenting with different brewing techniques, and learning about coffee quality and evaluation. It was then I started my never-ending hunt for the perfect cup and a true addiction ensued.

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Coffee with a kick(start) - Nossa Familia's new campaign

Kickstarter is a relatively new company that allows small startups to harness the reach of the internet and connect with potential customers. Using Kickstarter, individuals or companies create proposals and seek pledges to support a specific project. In exchange for their “donations,” Kickstarter pledgers receive some sort of product or service from the campaigner. Each campaign has a specific goal and time period to reach that goal. If the funding goal is not met within the time period, the donors are not responsible for their pledge.

Kickstarter is not charity, nor is it an investment website. Kickstarter is a way for people to support a business project through pre-sales, similar to the way a CSA (community supported agriculture) works. You pay up front, then when the product is ready, you get what you paid for.

Why am I telling you about Kickstarter? Because I always advocate for improving the quality of coffee in this city. A local Portaland roaster, Nossa Familia, is currently running a campaign to raise money to put in an espresso bar at its new Pearl District headquarters. The company is looking to raise $15,000 to help purchase the equipment it needs to provide Portlandians with a Brazilian espresso experience.

The Nossa Familia campaign has several levels of support, ranging from the $5 level (an espresso + pão de queijo) to the $5,500 level (a guided trip for two to the Brazilian farms that produce the coffee Nossa Familia sells, not including airfare, a $600 discount from what the trip would normally cost).  

Augusto Carvalho Dias, Nossa Familia’s founder, can tell you more about it (video from Kickstarter website):

Best of luck to Nossa Familia in reaching its funding goal. Boa sorte!

Flowers and fruits of the fall

This morning, as I hopped off my bike at Oblique Coffee, I saw some flowers growing on the fence outside. I don’t normally notice flowers (I tend to stop and smell the coffee instead of the roses), but these were so unique, I couldn’t help it. For fun, I’ll buy the first person to correctly identify them a cup of coffee at the PDX café of their choice (bonus points for the proper genus). John Chandler, Oblique’s owner, told me what they are, so I do know the right answer.

Inside the café, I tried a couple of nice natural coffees, one from Uganda and the other from the Harrar region of Ethiopia. Both were light and fruity, as you might expect. Lots of strawberry and blueberry flavors in them. 

  

Downtown PDX café update

The downtown coffee scene got a little bit more competitive this summer. Several well-known PDX cafés opened new locations in the downtown core. If you happen to be exploring, you might stop in and check them out.

In the Pearl District, the Red E Café has set up shop inside the Ecotrust building. Fans of the original café on North Killingsworth now have a place to visit when they head to the Pearl. Sipping iced coffee while enjoying the Ecotrust’s unique architecture is always a treat, or you can grab your coffee and head up to the roof for a new perspective on Portland.

Red E

Case Study, of Northeast Sandy Boulevard, opened a pop-up stand on Yamhill Street, just around the corner from the Central Library (in what used to be Finnegan’s). The pop-up is a predecessor to Case Study’s new café, expected to open this fall at the corner of 10^th and Yamhill.

Case Study's pop-up

Phuong Tran, former US Barista Champion and owner of Lava Java, is making her first foray into the Portland market. She opened a coffee kiosk inside West End Bikes at SW 11^th and Stark. Maglia Rosa (pink jersey – it’s a bike thing) serves single-origin espressos roasted by Stumptown and gives away smiles at no extra charge . The kiosk is open to the street, so passersby (and not just bike enthusiasts) can easily access the new shop.

Maglia Rosa's Phuong Tran

Finally, Billy Wilson opened his third Barista café at 529 SW 3rd Ave. The stripped-down ambience falls somewhere between a sophisticated saloon and stylish soda fountain. The white porcelain tiles and large windows really brighten up the café.  As a new twist, the latest Barista offers pourovers made to order.

Barista III

Stepping back

Sometimes it is healthy to step back from your daily life and do something different for a while. I just made it back to Portland after a three-week workation in Eastern Washington, where I helped my family finish wheat harvest. Harvest is an annual ritual that helps me refresh my mind, as I work long hours in wide open spaces.

I love my hometown of Dayton (pop. 2,500). It is the archetypical small town. Founded in the second half of the 19^th century, Dayton has a historic Main Street with a variety of shops, restaurants and a restored movie house that also hosts community theatrical productions. A mead works and a high-end chocolatier also recently opened there.

Even though I return there regularly, the first day or two on the ground is always a culture shock. Compared to Portland, everything is so…quiet. But that’s also one of the best parts about it.

One thing I would change about Dayton is the overall quality of coffee available. When I was home in May, I stopped in a café one afternoon to write. The cappuccino I ordered was, to put it bluntly, bad. I didn’t want to hurt the barista’s feelings, so I kept my mouth shut (probably a bad reason, but it was the rationalization I used). After all, I am just someone who writes about coffee, not an actual barista. Besides, it wasn’t her fault she didn’t know how to make good coffee. She had not been properly trained to do so. (Café owners, please train your baristas!)

This last visit, I didn’t make time to look for coffee. In fact, I barely even went into town. Instead, I spent most of the time in the cab of a John Deere combine, driving around in circles (insert metaphor for my life here), harvesting wheat, barley, canola and mustard. We had a good run—great weather and no major breakdowns—and at the end of my time, I felt I had helped them accomplish something. That always relaxes my mind, as do scenes like these:

Creating a better way to go: FoamAroma

When you think of coffee technology, you might think of the sleek, shiny espresso machines sitting on the bar, the mysterious glass orbs of the vacuum pot, or the lengthy, spiral curves of a Japanese ice-brewer. These are the complex technologies on display in a specialty coffee shop—the “stars of the show,” if you will.

One technology you might overlook, because it is much less flashy, is the cup. Despite its relative simplicity, the cup you drink from has a large impact on your coffee experience.

The best way to enjoy hot coffee is to drink it from a ceramic mug. Mugs feel solid in the hand and smooth on the lips. A mug’s open top allows the full aroma of the coffee to reach your nose. As long as they have been washed properly, ceramic mugs do not impart any flavors into the coffee.

Drinking from a paper cup is a much different experience. Paper feels cheap and can add a dull off-flavor to your coffee. When you put a plastic lid on top of the paper cup, you trap most of the aroma inside the cup, further reducing the taste experience. If you drink a cappuccino from a to-go cup, you distort the balance between the textured milk and the coffee (the foam gets trapped under the lid when you tip the cup). On top of its taste deficiencies, using paper cups creates a large stream of waste destined for the landfill.  

Nevertheless, many people drink their coffee from a paper cup. From my own observations, I would estimate that at least 50% of the coffee sold in cafés is ordered to go. For some cafés, the percentage is higher. At the Starbucks I worked at in Boston, the rate was closer to 95% (it was a commuter store). Whatever the exact number, a lot of people order their coffee to go, and a high percentage of them do not get the coffee experience they deserve.

Enter a new lid

Entrepreneur Craig Bailey wants to change this. Bailey, a former engineer in the paper industry, has developed a new version of the to-go cup lid he calls FoamAroma. The new lid allows coffee drinkers to taste more of a cappuccino’s foam and smell more of the coffee aroma. Bailey’s idea came to him one day when he stopped in at Lava Java, former USBC champ Phuong Tran’s café in Ridgefield, WA.

Craig Bailey, inventor/entrepreneur

“Before October 2007, I was drinking coffee for the caffeine,” said Bailey, a former engineer in the pulp and paper industry. “I had this project up in Longview and I happened to stop in at Lava Java. I don’t know why, but I changed to a traditional five and a half ounce cappuccino. I have no idea why. I just had to try it, and it changed my life. It actually blew me away.”

His eyes opened to how good coffee could be, Bailey went back for more.

“I got the same drink to go in the car the next day,” he said, “but it wasn’t the same experience.”

Trapped under the plastic lid of a to-go cup, the cappuccino failed to impress him.  Disappointed, Bailey began to look for ways to fix the problem.

“I took the Solo lid and started poking holes and cutting slots and tearing tabs,” he said. “I got some hard clay in the house—I was going to form molds and fix the problem. FoamAroma is the product of that epiphany.”

Bailey wanted to produce a drinking experience that would mirror that which a mug offered.

“The velvety, textured foam is such a big part of the experience, as is the aroma,” he said.

For two years, Bailey’s interest in creating a better lid was just a hobby, but things changed in the spring of 2009, when a large earthquake struck Chile and damaged that country’s main port. Chile is a large pulp exporter, and as a result of the port shutdown, the world price for pulp shot up. The mill where Bailey was working at the time could not afford to purchase pulp, so it cancelled the project he was working on. Bailey took the cancellation as a sign it was time to turn his hobby into a business. That summer, he found a plastic manufacturer in Florida and a patent attorney, and he has been working on FoamAroma full time since then.

The new lid has a round hole in the center and a large, triangle-shaped hole for drinking from. The triangle mouth hole sits on a surface that is inclined toward the center of the cup. This directs any splashes back toward the center of the cup, unlike a traditional Solo lid, where coffee splashes straight up when the cup is bumped.

The larger holes in the FoamAroma lid also allow coffee drinkers to slurp the coffee, so customers can drink their coffee right away instead of waiting for it to cool.  

“It turns out that if you can slurp air through as you sip, it cools the fluid off and you don’t burn your mouth,” said Bailey.

FoamAroma is currently available in black or white for standard 12-24oz. cup sizes. A version for an 8-oz. cup has been designed and prototyped, and should be in production soon.

These days, Bailey spends much of his time visiting cafés and other places where coffee drinkers and café owners gather, spreading the message that a better to-go coffee experience is possible.

“I’ve learned that most baristas don’t drink from paper cups, so they don’t know how bad [the old lids are] until you get them to do a side-by-side comparison,” he said.

Besides coffee, Baily is also targeting the tea industry. FoamAroma’s first major order was for a container load to England, where tea is the most popular hot beverage. At the London Tea Festival, one tea shop owner called the FoamAroma the ‘holy grail’ because it allows tea drinkers to smell the teas’ aromas. 

Whether or not FoamAroma becomes the new standard for the hot beverage industry, Bailey says there is no turning back now.

“I cashed it all in,” he said. “I’m in this 100%. I’m not going back to spending days with chemical engineers behind a computer. I like talking to coffee people. It’s a lot more fun.”

You serve what? (a lesson in expectation management)

Most cafés hang a sign in the window near the door telling customers what brand of coffee they sell, but not all. The other day I visited an unfamiliar shop in Downtown Portland that was tight-lipped about its coffee.  

“What kind of espresso do you have?” I asked the barista.

You would have thought I asked her for her phone number. She shot me a look that told me not to ask stupid questions. “It’s store-bought,” she replied, curtly.

Now it was my turn to give her a look—a puzzled one. In all the cafés I have visited, this was the first time someone said an espresso was “store-bought.”

Confused, I sputtered, “Any…particular store?”

She looked at me coolly and said, “It’s from Cash and Carry. Do you want one shot or two?”

“One, thank you.”

Inwardly, I dreaded the first sip of the espresso, but to my surprise, it was drinkable. While the coffee would not stand out in a tasting competition, it did not have any off-flavors or obvious defects. Considering the circumstances, I was satisfied. Never underestimate the power of low expectations.